27.2.11

Fair Cape: a final exchange

In response to my email in the previous post ("... and Fair Cape responds.), I received the following:
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11 March 2011
Hi Muriel

Thanks for the response.

I would first like to address your contentions that this is not an attack on Fair Cape, but an industry expose. I would like to state at the outset that this is absolutely currently nothing more than an attack on Fair Cape which is totally out of context.

Were this an industry expose, you would FIRST have done your research across the entire industry, then presented your findings within this context. You have NOT done this, you have simply gone after the most transparent operation (as you have admitted it was the only dairy who has given you access) and have left the impression with your readers that Fair Cape is the problem, where, in reality, Fair Cape’s operation, in terms of cow comfort and environmental friendliness is currently without peer in the South African market.