With regards to the letter and blog currently circulating in respect of Fair Cape Free Range, there are a number inaccuracies. I would like to clarify some of the factual errors published in some of these articles.
1. Fair Cape Cows DO graze in the pastures at times during the year when they are not being milked (As portrayed in the photo below which was taken in the month of September when natural grazing is possible)
This is when they are housed in massive sheds with a large amount of area to move around in.
The sheds are specifically designed to decrease the temperatures which the cows have to endure by up to 10 degrees Celsius. Important to note is that were our focus on marketing, we could easily leave the cows out in the field to their own detriment, however, because our focus is cow comfort we bring them into cooler environments to ensure their comfort.
Because the cows have limited access to grazing during the year, we chose to remove this reference from our labels to ensure that there were no misconceptions.
2. Fair Cape cows are not kept in stalls – this is absolutely not true
3. Fair Cape is absolutely transparent regarding Fair Cape Free Range; at every instance where the Fair Cape Free Range brand is published , it is always accompanied by the following bullet points explaining exactly what Fair Cape Free Range stands for:
- They live in super comfort in spacious surroundings
- They can choose between basking in the sun or lazing in the shade
- They eat only natural feeds, with no animal by-products
- No artificial hormones added
- They receive daily health check ups and medical care is always available
- At Fair Cape, we’re serious about keeping the environment in tip top shape
5. And finally, we have a full and comprehensive explanation of exactly what Fair Cape Free Range stands for which we invite you to look at http://www.faircape.com/freerange.php
All of this, in reality, makes Fair Cape Dairies one of the most transparent dairies in the world, let alone in South Africa.
How many other South African dairies have a Cow comfort indicator, a carbon reduction program, recycle cleaning water after filtration and have plans for eco-friendly energy generated from processing otherwise-harmful methane?
Fair Cape has, over the last number of years differentiated themselves significantly from the industry with regards to dairy farming practices. We believe that the fact that Fair Cape is so open and transparent is a clear indication of Fair Cape’s bona fides with regard to the above.
Should you have any further queries, please do not hesitate to contact us on firstname.lastname@example.org