“there are no regulations for Free Range in South Africa which has resulted in a number of unscrupulous operators slapping the words ‘free range’ onto products with no indication of how and why they justify their decision.”
“We did not call the milk “Free Range”, we called it “Fair Cape Free Range” i.e. Fair Cape’s take on free range. Whenever we mention the words “Fair Cape Free Range” on any of our products, this is combined with the 6 bullet points which explain exactly what Fair Cape Free Range is.”
“Of, pertaining to, or produced by animals that are allowed to roam freely, rather than being confined indoors.”
pasture n. & v. –n. 1 land covered with grass etc. suitable for grazing animals, esp. cattle or sheep. 2 herbage for animals. –v. 1 tr. put (animals) to graze in a pasture. 2 intr. & tr. (of animals) graze.
graze1 v. 1. intr. (of cattle or sheep, etc.) eat growing grass. 2. tr. a feed (cattle etc.) on growing grass. b feed (on grass). 3 intr. pasture cattle.
“You have raised a few very important points, specifically around the wording on the label which I would like to review with my team.”